As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it's basically geo-targeting your audience when they search.
Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.
Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.
So, here's what you need to do in order to rank for local seo:
* Be sure to have your location(s) full address
* If you have a regional number, list that as well since some people start with an area code
* Be sure to include driving directions to your location
* Use a mapping service to display your location
* Have pictures of your locations and name them with your street address
* Make sure your site appears in any regional directory that might be online
* If you can afford it, get listed in your local yellow pages
* Place the regions you want to rank for in your page titles
* Get text links that contain the regional phrase
Most of these techniques are are not only common sense, but also good web design. If you're in business, you want people to be able to find you, right?
Local Search Engine Optimization
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Label: SEO
Blogging for SEO
It's no secret that blogs are great for helping to boost your seo rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you are dedicated to posting on a frequent basis.
While the main goal of your blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your product or services, there is another critical element to blogging.
Search Engine Optimization & Marketing.
Because of the frequency of active blogs (daily - or at least 5 times a week) the search engines have put high weight on blogs that are focused and tend to stay on topic.
It's the freshness of content (in a perfect world) that a search engine is craving and rewarding to the blogs. The ideal situation is that the blog would provide for tiny snippets of information that over time build up to a greater whole. (Almost like a blook)
But the most overloooked element of a blog is that once you've established a frequent pattern of posting and you have the Googlebot coming to your site every few days, you can then use that to link to other sites, sub-domains or any deep links that you need to get crawled. While most blog postings may not have direct links to any sites in particular, you could always format your blog with some permanent links on the side.
Another mistake made by the amatuer blogger is that they don't realize that you can optimize your blog. True, most blogs only have a few areas, namely the "home" page and the "archive" page. But depending on the tool being used to post the blog, there are some places where you can take advantage seo-wise.
The title of your blog should be thought of as a headline - grab the reader's attention - but also be sure that your blog title is also what gets archived - that way your titles can become search queries as well.
While the main objective of a blog should be to get your message out, don't forget to take a little time for SEO and you should see your efforts payoff in the search engine results pages.
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Label: SEO
Search engine optimization
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Diposting oleh rurionline di 17.14 2 komentar
Label: SEO
